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Our Story

Hi, I’m Justine - a mom of two curious little ones and an expat living in Riyadh. Like many parents, I found myself looking for ways to keep my children engaged, learning, and happy during Riyadh’s long, hot summers - especially when going outside just wasn’t an option.

That’s how SproutBox was born.

As an educator and consultant by background, I’ve always been passionate about playful learning. What started as a personal idea has since grown into something much bigger. Today, SproutBox is shaped by a passionate team of moms, educators, creatives, and entrepreneurs who share the same belief: that meaningful play doesn’t need to be complicated.

Together, we design simple, screen-free activity boxes that any parent, nanny, or caregiver can use - without lesson planning, endless prep, or last-minute shopping. Each activity is thoughtfully created to spark imagination, support early development, and fit naturally into real family life.

Every SproutBox is crafted with care, inspired by the everyday joys and challenges of parenting, and guided by our shared mission to help children grow curious, confident minds through hands-on play.

Whether you’re a busy parent or have a home helper supporting your little one, SproutBox is here to make your days easier, calmer, and more joyful.

Thank you for being part of our growing community - we’re so glad you’re here.

— Justine 🌱

"What makes SproutBox truly special is how thoughtfully it's put together. Having all the tools, materials and step-by-step guidance in one place has made STEM learning so easy and enjoyable - not just for my child, but for me too. It's saved us both time and money, and more importantly, it's sparked genuine curiosity and creativity in my son."

– Zolo, Riyadh
Director of Activities

"I love how literally everything is included - and what's not is on the shopping list and noted on the card. I love the simplicity of the ideas and that they're not overly complicated."

– Yasmine, Riyadh
Director of Activities

"Highly recommend this to any parent looking to add meaningful, hands-on learning to their child's day!"

– Zolo, Riyadh
Director of Activities

"The presentation is so gorgeous and the guidebook + cards make it so easy to jump into. My daughter and nanny have been loving it - there's such a great mix of activities. The bonding and engagement between them has been beautiful to watch - it's given them something really fun (and active!) to do together."

– Eva, Riyadh
Director of Activities

"The kids absolutley loved the boxes! They pull them out every other day and experiment with a new activity. Thank you SproutBox!"

– Lily, Riyadh
Director of Activities

"What makes SproutBox truly special is how thoughtfully it's put together. Having all the tools, materials and step-by-step guidance in one place has made STEM learning so easy and enjoyable - not just for my child, but for me too. It's saved us both time and money, and more importantly, it's sparked genuine curiosity and creativity in my son."

– ZG, Riyadh
Director of Activities

"I love how literally everything is included - and what's not is on the shopping list and noted on the card. I love the simplicity of the ideas and that they're not overly complicated."

– Y, Riyadh
Director of Activities

"Highly recommend this to any parent looking to add meaningful, hands-on learning to their child's day!"

– ZG, Riyadh
Director of Activities

"The presentation is so gorgeous and the guidebook + cards make it so easy to jump into. My daughter and nanny have been loving it - there's such a great mix of activities. The bonding and engagement between them has been beautiful to watch - it's given them something really fun (and active!) to do together."

– EM, Riyadh
Director of Activities

"The kids absolutley loved the boxes! They pull them out every other day and experiment with a new activity. Thank you SproutBox!"

– LM, Riyadh
Director of Activities

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